Bakkerij Pluim
The counter The bakery Visit Order ahead Call to order
Bakkerij on the Voorbeeldplein, Amsterdam-Noord

Real bread, below sea level.

Pluim is the little bakery behind the market. Sourdough, proper butter croissants and cakes for birthdays that matter — everything baked downstairs each morning, most of it gone by three.

Call to order See the counter
4.9 from 312 neighbours First bake at 06:00 Usually sold out by 15:00
Freshly baked sourdough loaves stacked on the counter at Bakkerij Pluim
The counter

What a good morning looks like.

No webshop, on purpose. Call before 11:00 and we set anything aside with your name on it — or take your chances at the counter.

  • A round sourdough loaf with a deep-brown scored crust

    Sourdough boule

    € 4,80

    Naturally leavened, 36-hour ferment. A crust you can hear.

  • Golden flaky croissants fresh out of the oven

    Butter croissants

    € 2,10

    Laminated with French butter, rolled before sunrise.

  • A sweet cinnamon-pecan loaf with chocolate, sliced on a cooling rack

    Loaf of the week

    € 6,50

    This week: cinnamon-pecan with chocolate. Sliced while you wait.

  • A rustic whole apple pie with a golden lattice crust

    Apple pie

    € 18,50

    Whole pies with Elstar apples and almond crumble. Order a day ahead.

  • Sliced dark rye bread covered in seeds

    Seeded rye

    € 5,20

    Dense, dark, keeps for a week. The Saturday loaf.

  • A layered celebration cake with cream and fresh fruit

    Celebration cakes

    from € 32

    Layer cakes to order — tell us the occasion, we do the rest.

A baker shaping dough by hand on a floured wooden bench
The bakery

Flour, water, salt — and Gerrit.

Gerrit is our sourdough starter. He is fourteen years old, older than the bakery itself, and he came to the Voorbeeldplein in a jam jar when we opened in 2019. Every loaf in the shop starts with him, the evening before.

We keep it small on purpose: two bakers, one oven, flour from the Zaanse mill up the river. When the racks are empty we close — baking more than the neighbourhood eats helps nobody.

2019 First bake on the plein
14 yrs Gerrit's age, our starter
2 Bakers, one oven
Opening hours

Find us before three.

Bakkerij Pluim

Tue – Fri07:30 – 16:00
Saturday08:00 – 15:00
Sun & Monoven off
Sold out means sold out — Saturdays go fast.
Fresh racks daily from 07:30

The little shop behind the market

Address

Voorbeeldplein 7, Amsterdam-Noord

Order by phone +31 6 12 34 56 78
Getting here

3 minutes from Noorderpark metro, bike racks out front

Order ahead instead
Order ahead

Tell us what to set aside.

A loaf for the weekend, thirty croissants for the office, a cake with a name on it — leave your number and what you are after, and we ring back to confirm before we plan the next bake.